I co-founded KucharzSam.pl, a startup designed to simplify home cooking by delivering perfectly portioned ingredients and step-by-step recipes straight to users' doors. The main benefits for users included saving time and money while reducing food waste.
In this project, I was responsible for all graphic design work, including the creation of the logo, the design of the functional website, and the conceptual design of an unreleased mobile application. I also handled the major part of user experience (UX) and user interface (UI) design, focusing on creating an intuitive and engaging platform that ensured a seamless user experience from browsing and ordering to cooking and enjoying meals.
Main page of the KucharzSam.pl website, along with the shopping cart and account settings screens of the mobile app.
View of a dish in both the web browser and mobile app, showing the exact ingredients the user will receive, along with detailed information about the dish such as its calorie count and preparation time.
In addition to designing the website and mobile app, I also created the logo and visual identity for KucharzSam.pl. The name of the service is a Polish play on words, which can mean both the act of cooking independently and a chef named Sam. This is reflected in the brand's logo, featuring a moustached chef. The green colour scheme represents nature, while the complementary yellow signifies joy and energy, both used in the logo.
The interface colours are derived from the brand's colour palette. The use of raised buttons serves not only as an affordance for users, indicating clickable elements but also aligns with the brand's playful and energetic message. Additionally, I designed a custom iconography set from scratch, drawing inspiration from the shapes used in the logo. This cohesive visual identity enhances the overall user experience and reinforces the brand's personality.
Overall, this comprehensive design effort ensured that KucharzSam.pl not only stood out visually but also provided an intuitive and enjoyable user experience, embodying the brand's mission to make home cooking accessible and fun.
